12THMAN · BRAND MESSAGING · MAY 2026
THE OPERATING LAYER FOR GRASSROOTS SPORT
A WHATSAPP-FIRST PRODUCT FOR ACADEMIES

Stop chasing screenshots.
Start running sessions.

12thMan replaces the WhatsApp chaos around session selection, fees, and live rosters — for academies, coaches and parents — using the rails parents already trust. Built for grassroots learning of every kind: a sport, an instrument, an art form, a tuition.


14parents · per session · per impression
3-4sessions per week · per coach
2 tapsUPI flow · zero screenshots
01 · The reality today

Coaches are unwilling bagmen. Parents are unpaid clerks.

Three to four times a week, the same WhatsApp message goes out — for a match, a class, a recital, a tournament. Every time, hours of admin and unrecorded cash.

02 · Who it's for

One product. Three jobs.

12thMan is the silent +1 — the role every team, class or studio needs, never the headline.

For coaches & instructors
Run sessions without becoming a bookkeeper.

Pick the roster, set the fee, hit send. We handle the rest.

  • Keep 100% of session fees
  • ~3 hours back per week
  • Zero screenshot reconciliation
  • Auto-attendance on session day
For parents
Pay in two taps. Know where your child stands.

Stays inside WhatsApp. No new app to install.

  • UPI link, auto-receipt, no screenshot
  • One link with the live roster
  • Session history builds a progress record
  • Opt-in, opt-out, anytime
For academies
Visibility across every coach, every session.

The first dashboard built for grassroots ops.

  • Real-time fee GMV
  • Attrition early-warning signals
  • Tax-ready transaction export
  • Coach & learner rosters in one place
03 · How it works

Four loops. Each runs itself.

Built around the WhatsApp message — not against it. Same loops whether it's a match, a class, or a recital.

1
Session in 30 seconds

Coach picks the roster, sets the fee. We send each parent their own payment request — by name, on WhatsApp.

2
Pay in 2 taps

Parents tap a UPI link inside WhatsApp. No QR scan, no screenshot. Auto-receipt. Coach sees real-time paid / unpaid.

3
Live roster

One link the coach shares to the WhatsApp group. Everyone sees the roster with live payment ticks. The retyped list is dead.

4
Attendance + history

Session day: tap present / absent. Auto-logs to learner profiles. Every child builds a real progress record from day one.

04 · WhatsApp templates

What parents actually receive.

Every template is utility-category, opt-in, transactional. Reviewed against Meta's WhatsApp Business Messaging Policy before submission. Examples below use a cricket scenario; the same template structure serves any discipline.

05 · Business overview

Who we are, on the record.

For Meta's review team and any partner doing diligence.

Legal entity
ART SMART
Operating the 12thMan product.
Authorised representative
Shwetha Balan
Founder · Primary point of contact
Registered address
No. 154, Tejaswini Nagar
Tejaswini Nagar Phase 1
Bengaluru, Karnataka 560076 · India
Contact
kansrirmd@gmail.com
12thmanapp.in
Industry & use case
Education / extracurricular SaaS. Operations layer for grassroots academies in India — across sport, music, and other after-school disciplines.
Customer base
Academies (B2B) → coaches & instructors → parents. Pilot phase with Bengaluru academies; ~200 parents, ~4 coaches at launch.
06 · WhatsApp use case & opt-in

Why WhatsApp. How we earn the right.

Parents already coordinate their child's classes and matches on WhatsApp. We send fewer messages, not more — and only after explicit, recorded consent.

Use case summary

12thMan sends utility messages to parents who have explicitly opted in via their child's academy — confirming session or match selection, requesting match fees via UPI link, sharing the live team sheet, and confirming attendance. No marketing. No promotional content. No third-party advertising.

The opt-in path

Academy onboards parent

Academy adds the parent's name and phone to their roster — the same one they use today.

One-time consent on WhatsApp

Parent receives a single opt-in request explaining what messages they'll get and from whom. They reply YES to confirm.

Consent is logged

Timestamped record stored with the academy ID, parent ID, and message reference. Auditable on request.

Easy opt-out, anytime

Reply STOP in-thread. Honoured immediately. Re-opt-in requires a fresh request.

07 · Privacy & data handling

We hold the minimum, for the shortest time.

Summary. Full policy at 12thmanapp.in/privacy.

What we collect

Parent name, phone number, child's name & age, opt-in status. Match attendance and fee status from the academy. UPI transaction reference (no card or bank details — UPI handles that).

What we don't collect

No location data. No contacts. No browsing or device fingerprints. No payment instrument data — UPI providers hold that, not us.

How we use it

Strictly for match operations: selecting a parent's child for a match, requesting that match's fee, confirming the team sheet, recording attendance. Never for advertising or third-party sale.

Where it lives

Encrypted at rest in India-resident infrastructure (AWS Mumbai). Access limited to named operations staff. Data deleted within 90 days of an academy off-boarding, or on parent request.

Children's data

Child's first name and age only — held by the academy as part of their roster. Always entered by the parent or coach, never by the child. Not used outside the academy's match operations.

Your rights

Parents may request access, correction, or deletion of their data at any time by emailing kansrirmd@gmail.com. We respond within 7 working days.

08 · Policy compliance

Built for the rules, not around them.

A direct mapping of how 12thMan complies with each Meta policy that applies to us.

WhatsApp Business Messaging Policy
All initiated messages are utility-category templates tied to a real, expected interaction (a scheduled match). No marketing. No bulk sends.
WhatsApp Commerce Policy
We facilitate service payments (match fees) via UPI deep-links. No goods sold inside WhatsApp. No restricted categories — sports services only.
Meta Business Tools Terms
Operated by ART SMART (real, identifiable Indian entity). We never resell, sublicense, or redistribute access to a partner academy.
Opt-in & opt-out
Recorded, timestamped, in-channel opt-in. STOP honoured immediately. Re-opt-in requires fresh consent. No re-engagement of opted-out users.
Quality & rate
~14 messages per match × ~3 matches per academy per week. Estimated monthly volume per academy: ~170 utility messages. Far under any aggressive threshold.
Identity & transparency
Every message identifies 12thMan as the sender, names the academy on whose behalf we're writing, and links here. No spoofing of any other party.